BhutanGolden(Asia) Co., Ltd. The brand of BhutanGolden was born in mixture of nature and simple life. Taking on the mission of cultural preservation, BhutanGolden aims to bridge its origin with the rest of Asia by showcasing its royal products. Riding on the legacy of the Himalayas and strong local culture, Bhutan has put much emphasis on natural conservation. The company encourages “live healthy and enrich your [...]

Beijing Guotai Venture Capital Beijing Guotai Venture Capital has 6 subsidiaries and is a well-known corporation within the industry. However they experience lack of brand uniqueness and awareness. This problem has been hindering their pace on market development and international expansion. Project Brief Market research Brand integration strategy brand analysis management interviews Visual identity systems [...]

Timetable Café Timetable Café originated from Singapore, with increasing popularity across the globe. It became the all time favorite of Chinese people, and has expanded to 300+ branches, with an average of 100,000 daily customers. Project Brief Cultural product design gift production brand material design and brand marketing

Feng Bo Zhuang Martial Arts Themed Restaurant Feng Bo Zhuang restaurant was found in 2000, headquartered in Hefei City. The Chinese restaurant themes the place with ancient Martial Arts style, at the same time hanging weapons on walls for authentic decoration. Due to overwhelming response within the region, the restaurant expanded to almost 1000 branches throughout the country, with almost a full house every day. [...]

Hainan Senqi Pharmaceutical Company Limited The Company’s main product “Fathead Tree Syrup Paste” was lacking awareness in the market; it did not have the chance to show the pureness and natural elements of Chinese medicine. In addition, their enterprise recognition systems were not fully synchronized. Therefore we created them a company slogan and a new basic visual identity system. [...]